Friday 13 October 2017

Budweiser Advert remake and evaluation




1) Who did you work with and how did you manage the task between you?
I was in a group with Josh, Connor and Molly. Connor and Molly were the main editors of the advert. 

2) How did you plan your sequence? What processes did you use?
We planned the sequence by watching the video multiple times to ensure we got the correct timings as well as writing down the script prior to filming to make sure we knew our lines in order for our advert to be the same as the original. We also did over 25 'screengrabs' of every moment the scene changed.

3) What theorists do you think you could apply to your task?

4) What factors did you have to take into account when planning, shooting and editing?
We had to take into account the timings of each of the shot in our shooting and editing to ensure the advert was the same as the original. We also had to make sure the camera angle was the same so when compared to the original advert at the bottom of the screen they would be from the same angle.

5) How successful was your sequence? Please identify what worked well and with hindsight what would you improve/do differently?
I think our sequence was relatively successful, the camera angles and dialogue was done well as well as the editing however we did not complete all the shots therefore that needed to be corrected and in a couple of scenes we weren't as serious therefore the acting could have been better to ensure the advert looked realistic. Also apart from the positioning, the location and surrounding props as well as costume were minimal and could be improved if done again. 

6) What did others say about your production?
People said it was a funny video and was quite entertaining to watch which i felt was good as that is the purpose of the original advert therefore i feel as though we succeeded in that department. 

7) What have you learnt from completing this task?
I have learnt that i need to be able to edit better as a whole so i can help my group with some of the problems we faced and concentrate more on the overall look of the advert ie. mise en scene.

8) Looking ahead, how will this learning be significant when completing your future productions?
This learning will be extremely significant as future productions will be directed and completed much more efficiently due to the strengths and weaknesses being shown therefore we now know the dos and don'ts.

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