Gillette Advert

Gillette Advert

In the Gillette advert  it say that Gillette is "the best a man can get" making it seem as if you don't have a Gillette razor than you are not living to your full potential as a man. they do this by presenting a man using Gillette as being successful and being a good dad that has a great relationship with his child. this Cretans a brand image for Gillette that makes it seem as a ital part of any mans life and is necessary for growth emotionally and financially. It also shows multiple times throughout the advert a woman and man coming together making it seem as if you bought Gillette than you would attract females and have a great relationship.

Furthermore in the advert it shows a range of camera angles to make a man using Gillette as superior to others. an example of this is when hes finishing a race and the video is in slow motion while he is ahead of the other competitors showing as if he deserved his win and it was down to his use of Gillette. It continues to repeat the phrase "Gillette the best a man can get" throughout the entire video. it again uses different camera angles through the advert when the model is shaving it is a close camera shot in an attempt to show how sooth the cut is. So not only is it a great shaver it also makes you a better man supposedly.