industry Key Word

News Termonoligy

• TA (Target audience)- People who the newspaper aims to sell to.
• PQ (Pull quote)- Something taken from within an article, usually said by the person in the main image.
•  CA (Classified ad)- An advertisements that uses only text, as opposed to a display ad, which also incorporates graphics.
• S ( Skyline)- An information panel on the front page that tells the reader about the stories in he paper to tempt them inside.
• E (Edition)- Some newspapers print several of these every night, these are versions with some changes and maybe additional late stories.
• SF (Stand first)- Block of text that introduces the story, normally in a different style to the body text and headline.
• B (Byline)- The line above the story, which gives the author's name and sometimes their job and location.  
• CS (Centre spread)- A photograph, often in full colour, that runs across the middle two pages.
• LS (Lead story)- Main story using a splash.
• G (Gutter)- The blank space between margins of facing pages of a publication or the blank space between columns of text.
• F (Folio)- Top label for the whole paper.
• PF (Page furniture)- Everything on paper except pictures and text of stories.
• BT (Body text)- Also known as text. Written material that makes up main part of article.
• SA (Standalone)- Picture story that can stand on it's own or leads to a story inside.

• MH (Masthead)- Title of newspaper
• BC (Barcode)- Used to scan paper to buy
• C (Caption)- Brief description under a picture
• H (Headline)- A short phrase that summaries main article.
• MI (Main image)- Dominant picture, filling most of front page.
• PN (Page numbers)- A system of organisation for newspapers to put them in order and make them easy to read and locate articles.

Media Vocabulary

 Media vocabulary


Describe
In detail
Settings
Themes
Icons
Narrative
Characters
Textual analysis

Mise-en-scene: This is the arrangement of the scenery, props, lighting. on the stage of a theatrical production or on the set of a film.

Costumes
Lighting
Actors
Make-up
Props
Settings

Denotations: when you say what can be seen when you look at it e.g lighting or a red car

Connotations: What it means and what is understood from the image and reading in between
                          the lines
Semiotics: This is the study of signs and anything which stand for something else

Language
Industries
Audience
Representation