Revive Advert

1) What was the task you were given and who was your target audience? As the audience wasn't typical of the product how did you manage to sell it? What was the name of your brand? The task was designing a sports drink for over 60s. We sold it by showing an entertaining women reflecting on her youth and used upbeat song. The name of the brand was Revive and the tag line was so good which was said throughout the song.
 2) Who did you work with and how did you divide the research, planning, filming and responsibilities?
I worked with Harriet, Georgia and Rachel. I filmed the majority of the running shots and Rachel did the underwater ones and dancing ones. We all planned together by making storyboards and rough plans and individually researched other adverts to see how they promoted the product. I was the main editor with Georgia and Harriet editing certain parts along the way.

 3) How did you plan your sequence?
We made storyboards, picture and writing, in order to plan effectively.

4) What research and planning did you undertake?
I looked at previous sports drink adverts and analysed how they promoted their product. I made a rough drawing of a drink and annotated it to see how we could advertise it.

5) What was you initial feedback? What did others say about your production? How successful was your sequence?
Our initial feedback was that we needed to make the production more cohesive and add nature sounds. We also got told to add emphasis on the product by changing the brightness/ contrast when the drink is introduced.

 6) Identify what went well and with hindsight what you do to improve/do differently.
In hindsight I would stabilise the shots to make them flow and have the end shot clearer and put more emphasis on the drink.

 7) What have you learnt from completing this task (groups skills, communication, compromise, using your initiative, creative input, production skills, editing etc)
I have learnt that when an idea is put forward we should try it out first because it may make the production better and also when in a group compromise and communication is key in order to have a successful production.

8) Looking ahead, how will this learning be significant when completing your future productions?
Yes it will be significant because I have leant a lot about editing which will benefit me in the future and I have learnt to use my initiative in order for the production to be a successful as it can be.