- TA (Target audience)- People who the newspaper aims to sell to.
- PQ (Pull quote)- Something taken from within an article, usually said by the person in the main image.
- CA (Classified ad)- An advertisements that uses only text, as opposed to a display ad, which also incorporates graphics.
- S ( Skyline)- An information panel on the front page that tells the reader about the stories in he paper to tempt them inside.
- E (Edition)- Some newspapers print several of these every night, these are versions with some changes and maybe additional late stories.
- SF (Stand first)- Block of text that introduces the story, normally in a different style to the body text and headline.
- B (Byline)- The line above the story, which gives the author's name and sometimes their job and location.
- CS (Centre spread)- A photograph, often in full colour, that runs across the middle two pages.
- LS (Lead story)- Main story using a splash.
- G (Gutter)- The blank space between margins of facing pages of a publication or the blank space between columns of text.
- F (Folio)- Top label for the whole paper.
- PF (Page furniture)- Everything on paper except pictures and text of stories.
- BT (Body text)- Also known as text. Written material that makes up main part of article.
- SA (Standalone)- Picture story that can stand on it's own or leads to a story inside.
- MH (Masthead)- Title of newspaper
- BC (Barcode)- Used to scan paper to buy
- C (Caption)- Brief description under a picture
- H (Headline)- A short phrase that summaries main article.
- MI (Main image)- Dominant picture, filling most of front page.
- PN (Page numbers)- A system of organisation for newspapers to put them in order and make them easy to read and locate articles.
sp terminology
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