Hypodermic Needle

MORAL PANIC
Definition: A moral panic is a feeling of fear spread among a large number of people that some evil threatens the well-being of society. A Dictionary of Sociology defines a moral panic as "the process of arousing social concern over an issue – usually the work of moral entrepreneurs and the mass media".
Example: Isis

HYPODERMIC NEEDLE THEORY

Definition: The hypodermic needle model (also known as the hypodermic-syringe model, transmission-belt model, or magic bullet theory) is a model of communications suggesting that an intended message is directly received and wholly accepted by the receiver.                      

Revive Advert

1) What was the task you were given and who was your target audience? As the audience wasn't typical of the product how did you manage to sell it? What was the name of your brand? The task was designing a sports drink for over 60s. We sold it by showing an entertaining women reflecting on her youth and used upbeat song. The name of the brand was Revive and the tag line was so good which was said throughout the song.
 2) Who did you work with and how did you divide the research, planning, filming and responsibilities?
I worked with Harriet, Georgia and Rachel. I filmed the majority of the running shots and Rachel did the underwater ones and dancing ones. We all planned together by making storyboards and rough plans and individually researched other adverts to see how they promoted the product. I was the main editor with Georgia and Harriet editing certain parts along the way.

 3) How did you plan your sequence?
We made storyboards, picture and writing, in order to plan effectively.

4) What research and planning did you undertake?
I looked at previous sports drink adverts and analysed how they promoted their product. I made a rough drawing of a drink and annotated it to see how we could advertise it.

5) What was you initial feedback? What did others say about your production? How successful was your sequence?
Our initial feedback was that we needed to make the production more cohesive and add nature sounds. We also got told to add emphasis on the product by changing the brightness/ contrast when the drink is introduced.

 6) Identify what went well and with hindsight what you do to improve/do differently.
In hindsight I would stabilise the shots to make them flow and have the end shot clearer and put more emphasis on the drink.

 7) What have you learnt from completing this task (groups skills, communication, compromise, using your initiative, creative input, production skills, editing etc)
I have learnt that when an idea is put forward we should try it out first because it may make the production better and also when in a group compromise and communication is key in order to have a successful production.

8) Looking ahead, how will this learning be significant when completing your future productions?
Yes it will be significant because I have leant a lot about editing which will benefit me in the future and I have learnt to use my initiative in order for the production to be a successful as it can be.

Camera Angles

 In class we experimented with various camera shots and angles. I found it challenging to master the precise close up shots as there were many different types. However, I feel as though we exceeded the task of creating the right shot angles.

Video Game Presentation

Created using Visme. Free Online Presentation Software.

Audience

Audience: Kind of person you want to target.

Demographic profiling:
A= high management, lawyers, doctors, bankers
B= middle management, teachers, media people
C1= office supervisors, junior management, nurses
C2= skilled manual workers, plumbers, builders
D= semi skilled and unskilled manual workers
E= unemployed, pensioners, students, casual workers

Psycho-graphic profiling:
Mainstreamers= seek security, conformist, conventional
Aspirers= seek status, materialistic 
Succeeders= seek control, strong goals, confidence
Resigned= seek survival, past and tradition
Explorers= seek discovery, energy and experience
Strugglers, seek escape, alienated, disorganised 
Reforms= seek enlightenment, personal growth

Target audience Vs Niche audience 
Audience response:

• Age
• Ethnicity
• Gender
• Historical competence
• Situated culture
• Cultural experiences 

Gillette evaluation - The best a man can get:
The advert is telling the audience that if a man uses a Gillette razor, then he will be the best he can be. The advert shows scenes of a man and his son, a man on his wedding day, and a man in the Olympics, which tells the 

 that a man can do anything if he uses a Gillette razor. 

In the advert there are a lot of 'medium long shots' this is because then the viewer can see the setting around the character telling them the whole story. However there are also some pan left and pan right shots to show the characters on their journeys. They also used natural coloured shots to make it seem realistic.The song in the background fits the advert because it is about a father and son.

Budweiser Advert remake and evaluation

1) Who did you work with and how did you manage the task between you?
I was in a group with Josh, Connor and Molly. Connor and Molly were the main editors of the advert. 

2) How did you plan your sequence? What processes did you use?
We planned the sequence by watching the video multiple times to ensure we got the correct timings as well as writing down the script prior to filming to make sure we knew our lines in order for our advert to be the same as the original. We also did over 25 'screengrabs' of every moment the scene changed.

3) What theorists do you think you could apply to your task?

4) What factors did you have to take into account when planning, shooting and editing?
We had to take into account the timings of each of the shot in our shooting and editing to ensure the advert was the same as the original. We also had to make sure the camera angle was the same so when compared to the original advert at the bottom of the screen they would be from the same angle.

5) How successful was your sequence? Please identify what worked well and with hindsight what would you improve/do differently?
I think our sequence was relatively successful, the camera angles and dialogue was done well as well as the editing however we did not complete all the shots therefore that needed to be corrected and in a couple of scenes we weren't as serious therefore the acting could have been better to ensure the advert looked realistic. Also apart from the positioning, the location and surrounding props as well as costume were minimal and could be improved if done again. 

6) What did others say about your production?
People said it was a funny video and was quite entertaining to watch which i felt was good as that is the purpose of the original advert therefore i feel as though we succeeded in that department. 

7) What have you learnt from completing this task?
I have learnt that i need to be able to edit better as a whole so i can help my group with some of the problems we faced and concentrate more on the overall look of the advert ie. mise en scene.

8) Looking ahead, how will this learning be significant when completing your future productions?
This learning will be extremely significant as future productions will be directed and completed much more efficiently due to the strengths and weaknesses being shown therefore we now know the dos and don'ts.

Representation

Gender: Male

Stereotypes:

• Loud 
• Aggressive
• Strong
• Dirty
• Sportsman

Examples of stereotypical media for a Male

       Magazine                                                 Movie                                                 Music




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