Chris Price is head of music for Radio 1 and 1Xtra, he's responsible for all the music across both stations, his main focus is on the playlist. After 7pm Radio 1 goes specialist and the music is picked by the DJs and show teams. The Radio 1 Playlist makes up the majority of the songs that are played before that in the daytime. Most radio stations have a set playlist, however Chris Price says Radio 1's is unique because it introduces brand new artists right alongside established pop acts.
When picking songs as part of the playlist the team will research and look into the YouTube views, Soundcloud hits, Shazam ratings, Twitter followers and Facebook likes to evaluate the popularity and success. They sometimes feel they need to play certain 'upcoming bands' music as they otherwise feel they are "pulling the carpet from under their feet". However Radio 1 has a lot of power when helping artists break through by giving them the exposure they need.
In order for Radio 1 to know what to play for 15-29 year olds:
"We've got a panel of thousands of young people from the age of 12 to 29 in our overall research group, and we pay a research company to test 400 of them every week. We play them the hooks of 25 current songs, most of which we've played over 100 times,
From 6am-10am Nick Grimshaws breakfast show includes special guests which are current and up to date swell as the latest charts music and prizes to win. This is aimed at the younger demographic to keep them interested on their way to school or work. From 10am-12am is the 'live lounge' which includes
Artists that the station has been late to play, such as Drake has been " because their songs are not suitable for daytime radio play", although for the younger demographic this he is one of the biggest trends. In the late 2000s the 'BBC Trust' criticised the station for having too old an audience and said it must focus on getting the average age down to under 30. The Trust promised to monitor Radio 1's listening figures among the 15-29-year-old demographic over the coming years. But despite introducing younger presenters, the average age of a Radio 1 listener is still 32. "Today's 30- to 50-year-olds have lived through just about every genre of music that's ever existed, from the most hardcore metal to hip-hop to dance and house."
more urban 'rap' music which is shown to be played when younger children are in school grabbing a different audience. 12am-1pm is the newsbeat show aimed at an older audience which is usually around the time they are on lunch break at work. Throughout the day the schedule changes to suit the demographic listening at that moment based around their everyday lifestyle.
Artists that the station has been late to play, such as Drake has been " because their songs are not suitable for daytime radio play", although for the younger demographic this he is one of the biggest trends. In the late 2000s the 'BBC Trust' criticised the station for having too old an audience and said it must focus on getting the average age down to under 30. The Trust promised to monitor Radio 1's listening figures among the 15-29-year-old demographic over the coming years. But despite introducing younger presenters, the average age of a Radio 1 listener is still 32. "Today's 30- to 50-year-olds have lived through just about every genre of music that's ever existed, from the most hardcore metal to hip-hop to dance and house."
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